Building things that compound.
One holding company. A first product that’s live. A handful of sister brands testing the edges. Here’s what’s in motion.
Velocity Point
Velocity Point is the holding company. Its thesis is simple: the cost of building software has collapsed, and the old org chart — product manager, designer, engineer, marketer, ops — collapses with it. One person, well-equipped with AI agents, can now do the work of a small team.
So Velocity Point builds AI-native products for small businesses — vertical by vertical, one at a time, with a small team that stays small. Each product earns its keep or gets shut down. The first one is Second Ring.
Second Ring
An AI answering service for service businesses — plumbers, HVAC techs, electricians, lawyers. When a real person can’t pick up, Second Ring does: takes the message, books the appointment, texts the customer back. The phone stops being a thing that drops revenue when you’re under a sink.
Also in motion
Smaller bets. Some will graduate into full Velocity Point products; some won’t. That’s the point of running them in public.
OraLee Branch
A site for Dr. OraLee Branch — research, community work, writing.
Dennis Lawler
A personal site for my father, Dennis M. Lawler — decades of stories worth archiving.
Voicemail Is Dead
A pointed argument, dressed up as a site: voicemail is a relic, and there’s a better way.
Revenue Point
Dead-lead reactivation for companies with a database and no one working it.
Three decades of plumbing.
I spent three decades in enterprise integration — EDI, middleware, the unglamorous plumbing that lets large companies actually operate. Orders in one system, invoices in another, inventory in a third; my job was to make them talk.
When large language models made it possible for one person to do what used to take a team, I pivoted. Hard. The integration instinct didn’t go away; it just pointed at a different kind of problem.
Want to build something like this?
The playbook is one of the books. Start there.